A True Story

The 3 Basic Web-Lessons Most Local Business Owners Desperately Need.

I’m going to show you how to move your under-performing website from, “Uh, nice website,” to look out, the flood gates of profit are open.

Listen, if you’re a business owner and you don’t need more customers, click back to Google and search for some mind numbing game to play. Ok, if you want more customers then just keep reading.  Just don’t tell your competitors about this.

Does your website suck? Is it making money or costing you money?

You’re looking for more customers and more revenue for your business, good then don’t despair. Here are 3 of the fundamental ways I use to help even clueless rookies turn their web sites around, literally overnight.

To begin with, I’m going to tell you about a very embarrassing secret that all marketing people know: a crappy website that reaches the right target market will do better than a brilliantly-flashy website that reaches the wrong market.

You’re saying, “Well, Duh.” Right mate, but check it out. I’m telling you, it’s stupid to try to sell ice to Eskimos and brilliant to sell ice water in the Kalahari Desert.

Local business owners make this mistake all the time. I can give you a hundred stories of business owners who’ve done it wrong.

Here’s a story of some business owners who did it right. Don’t you love stories with a happy ending.

Becky and Dave had an idea for a breakfast restaurant. Restaurants have the highest mortality rate of any local business. Everyone thinks their family recipes will sell like crazy, totally not true. So anyway, they opened a breakfast joint. They had really good traffic at first like all restaurants do. Then they became marketing geniuses.

I told them to ask their customers what they wanted. You don’t think this is smart? When was the last time you asked your customers what they want? Today I hope. They asked.

Their customers said, “A cheap breakfast.” So, on Monday through Thursday you can get a $5 Full-On breakfast or lunch. I am talking a huge, bacon, eggs, hash browns, pancakes all the trimmings breakfast, too much to eat. They’re opening a second location. They asked their customers what they wanted and the customers told them and then Dave and Becky delivered. Success.

How did they do it you ask? I showed them how to collect the names and email addresses of Everyone who came into their restaurant. Then we sent them emails, never selling the customers, just connecting on a personal basis. Their customers are now family, and family sticks with you no matter what, especially when breakfast is five bucks.

Don’t You be one of the 16 other restaurants in their area closed during this last year. Yeah, I know, you’re not a restaurant, just don’t be a business that has to shut down.

Now, you’ve got a website so you know you’ve got some kind of a target market (I hope.)

Here are 3 Simple Things You Can Do To Dramatically Improve Your Sales Now:

First Web-Lesson: Get rid of all your flashy dancing graphics.

This is going to cause your geeky webmaster to grab their chest and complain of a false heart attack. “Kill the dancing flash logo and WHAT remove the Movie? Are you insane? That’s the coolest part of my website,” they will moan. Uh, it’s not “their” website, it’s yours and you want it to get more customers and make money.

It can take up to 60 seconds for that kind of page to load onto your customers computer, they will NOT wait, I’m serious. YOU don’t wait for that kind of stuff, why should your customers? This is like a salesperson standing in front of you and clearing their throat for 2 minutes. Who’s got time for this silliness? You don’t and neither do your customers.

Web-Lesson Number Two: The most successful sites in the World – and I know things about successful websites – that even other top internet marketers aren’t hip to, are the most simple and obvious.

These sites are a simple Sales Letter. You’re thinking, “Oh c’mon.” And IF you’re sitting there thinking, “Huh, what’s that look like?” This site is a simple and obvious sales letter. I’m writing a letter to you telling you about You and Your Business and How to Get More Sales and Make More Money.

Is it Suicide for You to Try to Sell Something From Your Website?

All kinds of people from all over have said, “Long copy does not work.” These people claim that “the internet is different. People on the web have miniscule attention spans. People on the web click away if something doesn’t explode on their screen.”

Oh yeah? That’s BS.

Listen, this has been tested with millions, and I mean that seriously – millions of people.

Result. Long copy has always out performed all other versions when it comes to sales, revenue, money. Compelling and detailed sales copy that is passionately written with one Secret and Magic Ingredient, personality. That’s the Ultimate Secret to this, personality. Only 1 in a thousand copywriters can capture your personality.

Web-Lesson Number 3: If you put links that lead people OFF your page, guess what? They will click and GO OFF YOUR PAGE.

Please, no blue links on your home page that take people off your home page. Yes, you can put links that take them to somewhere else on YOUR website, at STRATEGIC spots on your page.

My brother had 15 links that took people from his page to his buddies page. We killed them and guess what, he got more sales. I know, “Duh” who’s the genius here?

Ok, There’s your 3 Basic Web-Lessons. Implement them and Prosper, really.

Good on you. There’s more to this whole internet thing than that. If you want to do more and you don’t want to implement those 3 Lessons by yourself, do yourself a favor, call me. Yes, you can email me too. Yep, just give me a call, I’ll talk to you and you and I will figure out how we can get you more customers and how your business will make more money.

I’m serious about this. You are too, you own a business.

Let’s Move Your Underperforming Web Site From “Uh, Nice Web Site” To Stand Back – The Floodgates of Profit Are Finally Open.